I work with founders and leaders who have reached the stage where investors, media and customers are paying attention. I have 15 years of experience handling communication where a wrong sentence could harm staff or sink a campaign.
Discuss Your Challenges
Fifteen years in communications across Oxfam, Amnesty International, IPPF and The Sunrise Project.
You catch the mis-selling. You spot the gap in the story before it goes out. The team can’t hold the narrative without you, can’t remember the script, and won’t take charge of it themselves. So it all routes back to you. It’s a warning sign: the company can’t speak unless you’re in the room.
Your product is good, your marketing team is good, but investors and customers can’t see you. They don’t know the person behind the company. You don’t want to perform on social media, fair enough, but you do want to be in the rooms that matter, and right now someone with less to show is in those rooms instead of you.
You’ve got the followers, the reach, a marketing team. But someone’s always scaling up a bad review or a disgruntled story, and you’re forever showing up to clarify, explain, correct. Every appearance is defensive.
My work tends to start a level below the message. I look at the systems a communications team relies on, where they hold and where they are likely to give way, so that the right structure is in place well before the pressure arrives.
Every engagement starts with a conversation. Here is how most work develops.
I work with people who believe in storytelling, value judgement and respect critical insights.
I grew up in New Delhi. My father worked in the intelligence services, and I grew up watching people come to him for advice on decisions with consequences they could not fully see. That experience of thinking carefully before speaking has stayed with me.
I started my career as a journalist, reporting on courts, institutions, and political movements in India. Journalism taught me to ask uncomfortable questions and to look for what was missing from the official version.
Over the past fifteen years I have worked in communications, first at Oxfam India, then regionally at Oxfam International and the International Planned Parenthood Federation across nine Asian countries, and most recently at The Sunrise Project, where I worked on energy policy narrative in Japan and Europe.
Much of that work was in politically sensitive environments where what we said publicly had real operational consequences. That has shaped how I think about risk, timing, and the difference between visibility and trust.
Whether you're navigating growth, managing reputation, preparing for a major announcement or rethinking how your organisation is perceived, I'd be glad to hear from you.